The Aura 100 · SWAGGER Magazine
Newsroom
Announcements, press releases and the work behind the list.
Blog · August 18, 2026
Who Has the Most Aura? The Official Aura Ranking
What aura means, how the rankings work, and why fame is not the same thing as presence.
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Press Release · August 18, 2026
The Aura 100 opens its newsroom
SWAGGER Magazine launches a dedicated home for company news, press releases and behind-the-scenes reporting on The Aura 100.
Blog · August 18, 2026
Inside the weekly battle format
How the editorial team picks each Aura Battle of the Week and why late votes still matter.
Press Release · August 18, 2026
Nominations for the 2026 edition close December 1
The annual editorial list returns, with public nominations feeding the editors until the December deadline.
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