About
The Aura 100 is published by SWAGGER Magazine. It exists in two connected layers: a live, crowd-powered ranking that anyone can move, and an annual editorial list that stands as a permanent record of who defined Aura that year.
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Head-to-head voting, open to everyone, updating continuously. Positions move with the culture — and with you. This layer is a public instrument, not an editorial verdict.
View the live rankings →02
An authoritative annual list selected and published by SWAGGER Magazine. Public voting informs the process; editors make the final call using The Aura Standard. Once published, an edition never changes.
View the annual list →03
Inclusion cannot be purchased. Sponsorship never influences selection. Portraits shown across the site are placeholder photography.
Read the methodology →