Company
The Aura 100 is created, edited and published by SWAGGER Publications — the independent media company behind SWAGGER Magazine. We cover culture, style and influence, and The Aura 100 is our attempt to measure the part of it that has never had a number: aura.
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A small editorial team of writers, photographers and data people. We publish a magazine, run a live crowd-powered ranking, and each year close the books on an annual editorial list of one hundred names.
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Company announcements, press releases and partnership news are published in our newsroom. For background on how the two ranking layers work, read the about page.