Aura Farming
Gen Alpha Slang, Decoded: Aura, Rizz, Sigma and the Rest
A plain-English glossary of the aura-adjacent slang running through Gen Z and Gen Alpha comment sections — what each term means, and how they relate to each other.
SWAGGER Magazine · August 21, 2026

Most slang glossaries treat these words as unrelated. They are not. Almost all of the current vocabulary is describing one thing from different angles: how much presence a person has, and whether they had to try for it.
The core terms
Aura. A person's presence, charisma or vibe. Used as a compliment on its own, and as a unit of measurement when a number is attached. Full definition in our aura farming guide.
Aura points. The joke score. "+1,000 aura" for a cool moment, "-5,000" for an embarrassing one. Entirely invented in comment sections — read how they work.
Aura farming. Behaviour that produces aura moments, intentionally or otherwise. Compliment by default, accusation when the moment looks staged.
Aura maxxing. The long-term version: deliberately raising your baseline presence rather than catching one moment. See the aura maxxing guide.
Negative aura. Points lost through visible effort, over-explaining, or failing immediately after a confident setup. More here.
The adjacent vocabulary
Rizz. Charisma applied specifically to romantic or flirtatious situations. Rizz is directed at someone; aura works on a room. You can have aura with nobody in it.
Sigma. Originally a joke about self-sufficient loner archetypes, now largely ironic. Overlaps with aura in that both reward not needing approval.
Mogging. Outshining someone by simply being present next to them. Effectively a two-person aura comparison — the same question our aura battles ask, minus the vote.
Cooked. Beyond saving in the current situation. Frequently the punchline of a negative aura moment.
Glazing. Excessive praise. Notable because glazing someone can lower their aura: over-defence signals that the person needed defending.
NPC. Behaving without apparent independent thought. The functional opposite of having aura.
How they fit together
Sorted by scale: rizz is one interaction, aura farming is one moment, aura maxxing is a long project, and aura is the standing total. Everything else is either a way of gaining it (mogging) or losing it (cooked, glazing, NPC).
Where the scoreboard is
The whole vocabulary exists because there was never a real tally. The Aura 100 keeps one: every head-to-head vote moves an Elo-style score and builds the live aura ranking, and the Aura Radar tracks the moments shifting it.
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