The Aura 100

Announcement

The Aura 100 opens its newsroom

SWAGGER Magazine launches a dedicated home for company news, press releases and behind-the-scenes reporting on The Aura 100.

SWAGGER Editors · August 18, 2026

The Aura 100 opens its newsroom

The Aura 100 has grown from a weekly head-to-head experiment into a full cultural index. Today we are opening the newsroom: one place for announcements, press releases and the working notes behind the list.

Expect release notes on the ranking engine, interviews with the editors who shape the annual list, and the partnerships that carry The Aura 100 beyond the site.

Press enquiries can be directed to the SWAGGER Magazine editorial desk.

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